General Assembly x Adobe Marketing Skills Academy

I participated in the Marketing Track of the General Assembly x Adobe Creative Skills Academy, where I focused on end-to-end campaign development from concept to execution. I created mock marketing campaigns that included brand messaging, promotional assets, and content calendars tailored to target audiences. Using Adobe Creative Cloud tools like Illustrator, Indesign, Express, and Firefly, I designed engaging visuals for multi-platform use. I also learned how to track campaign performance through analytics, measuring user engagement, click-through rates, and content effectiveness. This experience deepened my understanding of how creative design and data-driven insights work together to build successful digital marketing strategies.